TL;DR
Outbound calling software for a 5-rep Indian sales team talking 3 hours a day costs about ₹4,750 to ₹18,500 a month before GST: ₹4,750 on Tata Tele Smartflo Lite (per seat, unlimited Indian calls), ₹7,724 on a per-minute API, ₹18,500 with MyOperator's auto-dialer. Promotional calls also need a 140-series number and DLT registration.
Outbound call center software for a 5-person Indian sales team costs about ₹4,750 to ₹18,500 a month before GST, depending on whether you pay per minute, per seat or for an auto-dialer. For 5 reps talking 3 hours a day, the cheapest list price is Tata Tele Smartflo Lite at ₹4,750 a month (plus ₹5,000 once), and the dearest here is MyOperator SUV with its auto-dialer at ₹18,500.
Before comparing software, check the rules that decide which number you may dial from: promotional calls must come from a registered 140-series number, and under TRAI's amendment notified on 18 September 2026, auto-dialled calls must be declared to your telecom operator. What both add to the bill is below.
The four ways outbound calling is priced
- Per minute. You rent a number and pay for each minute: Plivo charges ₹0.38 a minute in 30-second pulses plus ₹200 a month per number. Zoho Voice charges 0.8 credit (₹0.80) a minute for outgoing calls from its landline numbers, or 0.4 from a Zoho mobile number, and rounds each call up to a full minute. Vi Business's Click2call is 65 paise a minute, from ₹1,500 a month with ₹750 of calls included.
- Per seat, unlimited Indian calls. A flat fee per agent with a fair-use cap. Tata Smartflo Lite costs ₹950 per licence (5,000 minutes per user a month, pooled), Acefone ₹1,599 per user with a 6-seat minimum, and Knowlarity's WebRTC softphone, priced for 10 agents, ₹1,999 per agent for unlimited incoming and outgoing calls on a 1-year contract.
- Dialers and concurrent lines. Automatic dialling is priced separately: MyOperator's auto-dialer starts at ₹700 per user a month on SUV, Zoho's power dialer costs ₹299 per user, and Tata's Smartflo OBD Unlimited ₹1,200 per concurrent line plus ₹10,000 once. Exotel includes an auto dialer in every prepaid pack.
- Telecalling CRMs on your own SIMs. TeleCRM costs ₹799 per user a month billed yearly and dials through the reps' own phones, so calling costs sit on their mobile plans. See our TeleCRM alternatives and telecalling app guide for this route.
Worked bill: 5 reps, 3 hours of calls a day
Assume 5 reps each talk 180 minutes a day for 22 working days: 5 × 180 × 22 = 19,800 outgoing minutes a month.
| Setup | How we worked it out | Monthly, before GST | Dialling |
|---|---|---|---|
| Tata Smartflo Lite | 5 × ₹950; plus ₹5,000 once | ₹4,750 | Manual; 25,000 pooled minutes cover 19,800 |
| Plivo voice API | ₹200 + (19,800 × ₹0.38) | ₹7,724 | You build the dialer |
| CallHippo Starter (yearly) | 5 × ₹1,900 | ₹9,500 | Manual only; auto-dialling banned |
| Acefone Professional | 6 seats minimum × ₹1,599 | ₹9,594 | Manual outbound option |
| Zoho Voice Basic + power dialer (yearly) | ₹3,495 + ₹1,495 + (14,800 × ₹0.80) | ₹16,830 | Power dialer; 5,000 free minutes, landline numbers |
| MyOperator SUV + auto-dialer (yearly) | ₹15,000 + (5 × ₹700) | ₹18,500 | Auto-dialer, CRM integrations, API |
Our calculation from each provider's list price, checked in September 2026. Prices exclude 18% GST unless stated. Zoho: 5 licences × 1,000 free outgoing minutes, then 0.8 credit a minute from its included landline numbers (1 credit is ₹1); calling from a Zoho mobile number, which rents for 799 credits a month, halves the rate.
The takeaway: for manual calling at this volume, a per-seat unlimited plan costs about 60% of the per-minute route and about a quarter of the auto-dialer bundle. Pay for automatic dialling only if your list is large enough that reps would otherwise wait between calls.
Pulses and rounding add up on short calls. A 70-second call bills as 90 seconds on Plivo (three 30-second pulses) and as 2 minutes on Zoho.
What the calling rules add to the bill
TRAI's telemarketing rules (TCCCPR) apply to the number you call from, whichever software you use. A callback within 7 days to someone who enquired in writing or online, only about what they asked, is the lowest-risk use of an ordinary business number; our guide to outbound calling rules and numbers in India has the full test and a callback opener. For your budget, four rules matter:
- Promotional calls need a 140-series number. TRAI's February 2025 amendment restricts senders from using normal 10-digit numbers for telemarketing (PIB), and a call that mixes an offer into a service call counts as promotional (TCCCPR 2025). To get a 140 number you register as a sender with a telecom operator (TRAI); registering your business on Vi's DLT platform costs ₹5,000, non-refundable and valid for a year (Vi DLT FAQ). Calls from 140 numbers don't reach people who have blocked your sector on the DND registry.
- Penalties hit every line you own. Today, 5 complaints in 10 days trigger action: a first violation bars outgoing calls on all the sender's numbers for 15 days, and a repeat disconnects all of them, including SIP and PRI lines, across operators for a year and blacklists the sender (PIB). Under the amendment notified on 18 September 2026, 3 complaints in 10 days will be enough if the operator's AI system also flags the number; that part applies 90 days after Gazette publication (TRAI).
- Auto-dialled and AI calls must be declared. The same amendment calls any call started by software without a person dialling, including pre-recorded or artificial-voice calls, an "A2P call". Senders must declare A2P calls and their calling number ranges to their operator in advance, or the calls count as spam. This part applies 60 days after Gazette publication (regulation).
- Service calls have their own series in some sectors. BFSI firms regulated by RBI, SEBI, IRDAI and PFRDA must use 1600-series numbers for service and transactional calls to existing customers, and utilities and logistics firms are moving to 1601 (TRAI direction). Other sectors have no special series yet.
What else adds to an outbound bill
- GST at 18% on almost every price above: ₹4,750 becomes ₹5,605 (CBIC).
- Caller ID that people pick up. Acefone charges ₹500 a month for a mobile caller ID, and MyOperator's Truecaller Business add-on starts at ₹30,000 a month. Numbers that draw complaints also get spam labels; see why business numbers get labelled as spam.
- One-time fees and minimum terms. Tata Smartflo Lite needs ₹5,000 once and 3 months minimum; its OBD plan ₹10,000 once.
- Your own SIP route. Teams that run their own dialer can rent Tata Tele's SIP 500 OBD plan: ₹500 a month with ₹500 of calls included, charged at ₹0.15 per 15 seconds. You need an IT team to run it.
For inbound and IVR bills, see cloud telephony pricing in India.
Which setup fits your team
- 2 to 4 people following up inbound leads a few hours a day: a business number with a click-to-call dialer, such as TalkEasy by GrowEasy, or a telecalling CRM such as TeleCRM on the reps' own SIMs.
- 5 to 15 reps calling most of the day, manually: a per-seat unlimited plan such as Tata Smartflo Lite.
- Large lists with automatic dialling: Tata Smartflo OBD, MyOperator SUV with its auto-dialer, or Exotel, together with a 140-series number and an A2P declaration.
- You are building your own dialer: Plivo's API or a SIP trunk.
TalkEasy's business dialer is click-to-call inside the app. It logs each call's contact, time, duration and outcome, and lets reps add a note after the call. Pro costs ₹999 a month plus GST with unlimited users and 3 hours of talktime a day, then ₹49 an hour plus GST, so it suits light outbound follow-up rather than a full-day calling floor. See the TalkEasy business dialer.
Last reviewed 24 September 2026.
