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Field Sales Apps in India: Tracking Visits vs Tracking Calls

Sep 17, 20267 min readTej Pandya
Field Sales Apps in India: Tracking Visits vs Tracking Calls

TL;DR

Most field sales apps in India track visits, not calls: SalesOn (₹208 per user a month, billed yearly), Lystloc (₹349, billed yearly) and Unolo cover attendance, GPS location and orders. For customer calls, add a call app: Callyzer (₹161 per number) or Runo Lite (₹199 per user) track calls on reps' SIMs, and TalkEasy by GrowEasy (₹999 flat) puts every rep on one business number.

Most field sales apps in India track where your reps go, not whom they call: SalesOn (₹208 per user a month, billed yearly), Lystloc (₹349, billed yearly) and Unolo cover attendance, GPS location and orders. For customer calls, pair one with a call app: Callyzer (₹161 per number, billed yearly) or Runo Lite (₹199 per user on its yearly plan) track calls on reps' SIMs, and TalkEasy by GrowEasy (₹999 a month flat) puts every rep on one business number, all plus GST.

That split matters because a rep's day mixes visits and phone calls. The visit app proves they reached the shop; the call app shows whether they confirmed the appointment and followed up the order.

What does a field sales app track?

A field sales (or field force) app runs on the rep's phone and records their working day:

  • Attendance and location: punch-in, live GPS tracking and the route travelled.
  • Visits: check-ins at each shop or client, often limited to a geo-fence around the address.
  • Orders and collections: order taking, invoices and payments in the field.
  • Plans and expenses: beat plans (which outlets on which day), tasks and conveyance claims.

What they do not do is report on the rep's customer calls. Lystloc lets reps dial leads from its app, but none of the four apps below lists call recording, call reports or a business number on its pricing page, so a manager sees the visit but not the phone calls around it.

Field sales apps compared by price

AppPrice per user a month (before GST)What it tracksBest for
SalesOn Pro₹208 billed yearly; ₹250 monthlyGPS tracking, orders, beat plans, GST invoicingDistributors and FMCG field teams
Lystloc Enterprise₹349 billed yearly; ₹449 monthlyLive tracking, attendance, geo-fence, meeting notes, tasksService and B2B teams visiting clients
UnoloPrice on request; 14-day free trialAttendance, real-time location, field sales workflowTeams also tracking leave and expenses
Delta Sales AppPrice on requestLocation, orders, attendance, visits, end-of-day reportsDistribution teams wanting a full suite

How we compared: prices and features from each provider's official page, checked in September 2026. Prices exclude 18% GST unless stated; Lystloc doesn't state GST, so we treat its prices the same way.

SalesOn has no minimum user count and adds GST on top. On monthly billing, Lystloc's licences start at 11 users, so check the minimum before budgeting for a smaller team. Airtel also sells a field-team tracking service, TraceMate, alongside its corporate postpaid SIMs.

Which call app works for reps on the move?

Pick by where the rep's calls happen today.

Call appPrice a month (before GST)How it worksBest for
Callyzer Basic₹161 per number, billed yearlyTracks calls on reps' phones; Android onlyReps already on company SIMs
Runo Lite (no AI)₹199 per user, yearly planSIM call tracking with automatic recordingTracking plus recordings
Salestrail Essential$5 per user monthly, billed in USDSIM calls; WhatsApp calls on Android onlyReps who call customers on WhatsApp
TalkEasy Pro₹999 flat, unlimited usersOne shared business number in an appCustomers who should call "the company"
Airtel corporate SIM₹349 + GST per repCompany-owned number with 30 GB dataReps who need data and their own number

On an iPhone, Salestrail only tracks calls made from inside its app. Callyzer runs on Android.

If your reps call shops on WhatsApp, check that first: on Android, Salestrail tracks WhatsApp and WhatsApp Business calls as well as SIM calls, while the other call apps here describe SIM calls or calls on a business number. A rep whose customers only answer WhatsApp calls will look idle in a SIM-only report.

What does a 10-rep team pay for both?

Three common pairings, worked out as monthly plan prices before GST:

  • SalesOn + Callyzer (reps on company SIMs): 10 × ₹208 = ₹2,080, plus 10 × ₹161 = ₹1,610. Total ₹3,690, or ₹4,354 with 18% GST.
  • SalesOn + Runo Lite (tracking with recordings): ₹2,080 + 10 × ₹199 = ₹1,990. Total ₹4,070, or ₹4,803 with GST.
  • SalesOn + TalkEasy Pro (one business number): ₹2,080 + ₹999 = ₹3,079, or ₹3,633 with GST. Pro includes 3 hours of talktime a day; extra talktime is ₹49 an hour plus GST.

If reps still use personal SIMs, the first two pairings also need company SIMs: 10 × ₹349 = ₹3,490 a month plus GST on Airtel. The takeaway: the visit and call plans together cost ₹3,079 to ₹4,070 a month for 10 reps, about ₹310 to ₹410 per rep, before GST, SIM plans and any extra talktime.

Call scripts for field reps (English and Hinglish)

A confirmation call before the visit saves wasted trips, and a follow-up call after it closes the order.

Before the visit (morning of, or the day before)
English:
Hello [Name], this is [Rep] from [Business]. I will be at your
[shop / office] around [time] today about [purpose]. Does that
time still work, or should I come later?

Hinglish:
Namaste [Name] ji, main [Rep], [Business] se. Aaj [time] baje
[purpose] ke liye aapke [shop / office] aa raha/rahi hoon. Kya
yeh time aapke liye theek rahega, ya main thoda baad mein aaun?

After the visit (same day)
English:
Thank you for your time today. To confirm: [quantity] of
[product], delivery by [date]. I will call on [date] to check
it reached you.

Hinglish:
Aaj time dene ke liye dhanyavaad. Confirm kar raha/rahi hoon:
[quantity] [product], delivery [date] tak. [date] ko call karke
check karunga/karungi ki order aap tak pahunch gaya ya nahi.

Make both calls from the business number or company SIM, not the rep's personal phone, so the manager can see them and the customer saves the right number.

What a manager should check each evening

With one visit app and one call app, a 10-minute review covers the day:

  • Visits planned against visits done, from the field app's check-ins.
  • First and last check-in times, to spot late starts and early finishes.
  • Calls made and connected per rep, from the call app.
  • Missed customer calls not yet returned, and who owns each one.
  • Tomorrow's confirmed visits, from the morning confirmation calls.

Rolling out tracking without losing your reps' trust

Tracking works best when reps know exactly what is recorded. Tell them which app tracks location, during which hours, and which calls are logged. Use company phones or company SIMs where you can, so personal calls and personal time stay out of the reports.

Share each rep's own numbers with them every week. A rep who can see their visits and connected calls rising is more likely to keep the apps switched on.

How to choose

  1. Start with the problem you have. Reps not reaching outlets points to a visit app; customers saying "your rep never called back" points to a call app.
  2. Check your reps' phones. Callyzer needs Android; Salestrail covers iPhones with a limit.
  3. Decide who owns the number. If reps leave often, use company SIMs or a shared business number.
  4. Trial both together for one week on three reps, then roll out.

For more on tracking the calls themselves, see our Callyzer alternatives comparison and the cheapest ways to get call analytics. If missed calls from shops are the bigger problem, a missed call alert service may be the first fix.

Where TalkEasy fits

TalkEasy by GrowEasy covers the call half of a rep's day. Every rep answers the same business number from the TalkEasy app on their own Android phone, and every call is logged against the number whoever answers. Managers get per-agent, daily and monthly reports with answer rate and missed calls, and after each call TalkEasy can write a summary of the requirement and next follow-up.

It does not track location, visits or orders, so pair it with a field app such as SalesOn or Lystloc. Setting it up on reps' phones is covered in our business number on mobile guide. See what TalkEasy call analytics show.

Last reviewed 24 September 2026.

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